Nissan Motor Company announced this month that they have teamed up with Lucasfilm for the release of the latest installment in the Star Wars Saga! The newest movie, Rogue One: A Star Wars Story is set to be released on December 16th and is the first stand-alone movie in the series!
Lucasfilm is partnering with five well-known brands, including Verizon, Duracell, General Mills, Gillette and Nissan to create a mega marketing campaign for ‘Rogue One’. The idea behind the giant collaboration is to mirror the theme of the movie and its theme of camaraderie. The custom campaigns are set to be released between now and the premier of the movie. Nissan Motor Company is proud to be a part of such an elite marketing team and looks forward to the representation. "We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" said Lynwen Brennan, general manager of Lucasfilm.